Managing News as a Conversation
Blogs have become a journalism conversation
You can converse through comments.
- not so simple, sometimes mean and ugly
Benefits:
- provide transparency
- enable an immediate feedback
- spread awareness of news coverage through word-of-mouth marketing
New conversation is important:
- feedback
- keeping the reader involved
- keeping the public in-tune and make sure its understood
- tips
- links
- additional insight
Make News participatroy-best way
Keep conversations accurate and ethical
- set guidelines for participants
- dont write anything on a blog or a personal web you couldn’t write in the Times
- don’t embarrass yourself by facebook and myspace.
- dont recruit friends or family to promote or defend your work
- consult your editor before “friending” any reporting contacts
- monitor offensive postings
- always correct errors
Say your words